In a world overflowing with gadgets, the simple, gnawing anxiety of misplacing our everyday essentials—keys, wallets, backpacks—remains a universal frustration. Apple’s AirTag offered a powerful solution by leveraging the vast, encrypted Find My network. Now, a wave of third-party alternatives has arrived, and the MiLi Smart Tracker MiTag stands out as a particularly compelling contender. It promises the same network prowess as an AirTag but at a more accessible price point. But does this budget-friendly tracker cut the right corners, or does the compromise go too deep? Let’s find out.

Design and First Impressions
Right out of the box, the MiTag makes a strong value-oriented statement. While the Apple AirTag is a naked puck of polished steel and plastic requiring a separate, often costly, accessory, the MiTag comes bundled with a faux-leather keychain holder. This immediately makes it a more practical, ready-to-use device. The tracker itself is a simple black or white plastic disc, slightly larger and thicker than an AirTag. The build quality is functional and feels durable enough for daily keychain duty, though it lacks the premium heft of Apple’s first-party offering. An IP67 rating for water and dust resistance provides peace of mind, ensuring it can survive an accidental drop in a puddle or a dusty bag.
Performance and Core Functionality

Setting up the MiTag is brilliantly simple, a testament to its official certification with Apple. There’s no third-party app to download or account to create. You simply open the Find My app on your iPhone, tap “Add Item,” and follow the on-screen prompts. The MiTag is detected within seconds, and just like that, it’s tied to your Apple ID and visible on the map.

In practice, the MiTag performs its primary function—locating your items—admirably. It piggybacks on the Find My network, meaning any nearby iPhone, iPad, or Mac can anonymously and securely report its location back to you. For tracking a lost backpack on a bus or finding keys you left at a café, this system is as robust and reliable as it gets. You can also trigger the MiTag to play a sound. The built-in speaker is audible, but it’s noticeably tinnier and quieter than the AirTag’s, making it more challenging to locate under a pile of cushions.
The Missing Piece: Precision Finding
Herein lies the MiTag’s most significant compromise. Unlike the Apple AirTag, it does not contain an Ultra Wideband (U1) chip. This means you lose access to “Precision Finding,” the feature that provides on-screen, arrow-guided directions to your item’s exact location within a few feet. With the MiTag, the Find My app will get you to the general vicinity—the right room or area—but the final stage of the search relies on you triggering its moderately loud chime. For many use cases, like finding a car in a parking lot, this is perfectly adequate. For finding keys that have fallen between couch cushions, the absence of Precision Finding is keenly felt.

Value Proposition and Final Verdict
The MiLi MiTag is an exercise in smart trade-offs. It delivers about 80% of the AirTag’s core experience for a fraction of the cost, especially when you factor in the included keychain holder. The seamless Find My integration is its killer feature, providing access to a world-class tracking network without the Apple price tag. The lack of Precision Finding is its one major drawback, and whether that’s a deal-breaker is entirely dependent on your use case.
Ultimately, the MiLi MiTag is an easy recommendation for the pragmatic user within the Apple ecosystem. If you want a reliable, no-fuss tracker for your keys, luggage, or backpack and don’t need to know its location down to the inch, the value here is undeniable. It’s a workhorse tracker that gets the job done without fuss or fanfare. However, if you’re prone to losing small items within your own home and rely on that final, pinpoint accuracy, you may be better served by sticking with Apple’s more premium, first-party solution.
Where to Buy:
MiLi Smart Tracker MiTag Quick Summary
Key Scores:
- Value: 85%
- Design: 90%
- Performance: 88%
- Quality: 92%
- Popularity: 80%
Top Pros
- ✅ Seamlessly integrates with the native Apple Find My application.
- ✅ Includes a keychain holder, providing excellent out-of-the-box value.
- ✅ Offers a significantly more affordable price than the Apple AirTag.
- …
Key Cons
- ❌ Lacks a U1 chip, so it does not support Precision Finding.
- ❌ The built-in speaker is noticeably quieter than its main competitor.
- ❌ Overall build quality feels less premium than first-party alternatives.