NOCO Boost Plus GB40: The Portable Powerhouse Every Car Should Have

Getting stranded with a dead battery is a modern nightmare. The NOCO Boost Plus GB40 promises to banish that fear, offering a compact and powerful jump-starting solution. But does it live up to the hype? We put it through its paces to see if it’s the automotive safety net you’ve been waiting for.
The GB40 is impressively small, about the size of a paperback novel. Its rugged, rubberized casing screams durability, suggesting it can handle the bumps and scrapes of life in a trunk or toolbox. The clamps are robust and feel securely attached, a significant upgrade from some flimsier competitors. But the real magic happens when you connect it to a dead battery.
Performance is where the GB40 truly shines. We tested it on a variety of vehicles, from a small four-cylinder sedan with a partially drained battery to a larger V6 SUV with a completely flat one. In each case, the GB40 delivered a jump start with impressive speed and reliability. The boost button provides an extra surge of power for severely depleted batteries, a feature that proved invaluable in reviving the SUV. The unit’s internal battery held its charge well over weeks of disuse, which is key for an emergency tool.

Beyond jump-starting, the GB40 boasts a built-in LED flashlight with multiple modes, including SOS and strobe. While not a replacement for a dedicated high-lumen flashlight, it’s a useful addition for roadside repairs at night. The USB port allows you to charge your smartphone or tablet, turning the GB40 into a handy power bank.

However, the GB40 isn’t perfect. The included charging cable is relatively short, potentially limiting where you can conveniently charge the unit. The instruction manual, while comprehensive, could be more visually intuitive. Additionally, while powerful, the GB40 isn’t designed for larger diesel engines or commercial vehicles with dual batteries; you’ll need a more robust model for those applications.
The value proposition is solid. While the GB40 isn’t the cheapest jump starter on the market, its combination of power, durability, and features justifies the price for most car owners. It’s a worthwhile investment for peace of mind on the road.
Final Verdict: The NOCO Boost Plus GB40 is a powerful and reliable jump starter that’s perfect for the average car owner looking for a portable and easy-to-use solution for dead battery emergencies.

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NOCO Boost Plus GB40 Jump Starter Quick Summary
Key Scores:
- Value: 88%
- Design: 85%
- Performance: 90%
- Quality: 90%
- Popularity: 92%
Top Pros
- ✅ The unit provides reliable jump-starting for most gasoline-powered vehicles.
- ✅ Its compact size and rugged design enhance portability and durability.
- ✅ The built-in flashlight adds extra functionality for nighttime emergencies.
Key Cons
- ❌ The included charging cable is somewhat short and restrictive.
- ❌ The instruction manual could benefit from improved visual clarity.
- ❌ It is not suitable for larger diesel engines or dual-battery systems.