Dyson Supersonic Nural: Brainy Blow-Dryer or Marketing Magic?
Dyson has a knack for making everyday objects feel like a glimpse into the future. The Supersonic hair dryer revolutionized the industry with its radical design and impressive performance. Now, the Supersonic Nural enters the scene, promising an even smarter, healthier hair-drying experience. But does the “Nural” technology – Dyson’s foray into sensor-driven personalization – actually deliver, or is it just a clever marketing spin on an already excellent product? Let’s dive in.
At its core, the Supersonic Nural retains the winning formula of its predecessor: a powerful, digitally controlled motor nestled in the handle, pushing air through a unique head design. The result is incredibly fast drying, minimizing heat exposure and potential damage. Dyson’s airflow technology remains unmatched, providing a smooth, controlled stream that dries hair evenly without the scorched feeling associated with cheaper dryers. Hair felt noticeably smoother and less frizzy compared to using my older, non-Dyson dryer.
The real story, of course, is the Nural technology. The dryer employs sensors that, Dyson claims, automatically adjust heat and airflow based on the distance from your scalp. This “Scalp protect mode” aims to prevent overheating and maintain optimal scalp health. While difficult to definitively quantify the benefits of scalp protection without long-term clinical trials, the dryer did consistently adjust its heat output as I moved it closer to my head, indicating the sensors were indeed working. The attachment recognition is also seamless; the dryer automatically adjusts settings when you snap on a different styling nozzle. This feature is a welcome convenience.
The design remains distinctively Dyson: sleek, modern, and premium. Build quality is exceptional, as expected. The materials feel durable and luxurious, and the magnetic attachments click into place with a satisfying snap. It’s a hairdryer that looks as good as it performs, although the familiar hollow handle design may still feel a bit unusual to some. It’s undeniably a statement piece.
However, the Nural isn’t without its drawbacks. The price tag is, as with all Dyson products, substantial. While the performance and innovative features are undeniable, the cost of entry places it firmly in the luxury category. Furthermore, while the sensor technology is intriguing, the actual difference in the drying experience compared to the original Supersonic (when used with the appropriate heat settings) might not be significant enough for all users to justify the upgrade. The benefits of the new technology will be more clearly seen in the long term and on users with more fragile hair types.
Ultimately, the Dyson Supersonic Nural is a technological marvel and a beautifully designed hair dryer. It delivers on its promise of fast, effective, and relatively gentle drying. However, the added “Nural” features, while interesting, might not be a game-changer for everyone. This is best suited for users who prioritize cutting-edge technology, appreciate premium design, and are willing to invest in the long-term health of their hair and scalp.
Where to Buy:
Dyson Supersonic Nural Quick Summary
Key Scores:
- Value: 88%
- Design: 95%
- Performance: 93%
- Quality: 93%
- Popularity: 91%
Top Pros
- ✅ Drying time is significantly reduced compared to traditional hair dryers.
- ✅ The “Scalp protect mode” aims to prevent overheating and maintain scalp health.
- ✅ Magnetic attachments offer versatility and are incredibly easy to swap out.
- …
Key Cons
- ❌ The price point is extremely high, placing it in the luxury category.
- ❌ The actual benefits of the Nural technology are difficult to definitively quantify.
- ❌ The hollow handle design can feel awkward to some users.
- …
